There are three basic "musts" in skin care as well as some rules that should NOT ever, ever be broken! Cleansing, moisturizing and wearing sunscreen to protect your skin from the sun's damaging rays. Everything else we do is an added bonus. Let's start with a clean face.
Facial cleansers come in several different forms.
Creams, Lotions, Washes
OR
Oils or oil based
OR
Bars of Soap
They also come in every conceivable price imaginable and in an effort to feel feminine or pretty, we indulge ourselves from time to time in very expensive cleansers. A cleanser should leave your skin soft and supple - not tight. (Remember the Dove soap?) It should remove impurities, grime (yes, ladies, we get dirt on our faces too!) and sweat. If your daily makeup routine does not consist of much, you can get away with washing your face with a soap that does not dry your skin.
As for the make up wearers - beware! We have a lot more to remove and rule #1 in skin care: NEVER, EVER GO TO BED WITH YOUR MAKEUP ON!!! I don't care how tired you are, how late it is or how drunk you are at 4 in the morning! More on that, later on!
So back to cleansers and the wide array available today. The main function of a cleanser is to CLEAN your skin and pores. Not all cleansers are created equal and our skin changes from year to year. As we get older, the cleansers used in your 20's no longer do the job. Makeup and dirt creep into your lines and wrinkles and rather than play a tug of war on your skin, the best approach is to change your cleanser. Also, skin becomes drier with age.
I used soap to clean my face in my 20's and 30's. Soap no longer removes my makeup as well as it did and my skin doesn't like soap any more. My skin becomes very tight after using soap, even the ever loving Dove soap.
My suggestion is to experiment. Sephora and major department stores will gladly give out samples that you can try at home until you find that one cleanser that does the job without drying out your skin.
My favorite eye makeup remover is Bioderma Sensibio H2O. It is soft and does the job beautifully, removing even the toughest waterproof mascara. I strongly recommend it. Easy removal without tugging and pulling. I've never found anything that comes close to the way this product removes eye makeup.
Price does not mean a cleanser is better or worse. It is simply a matter of what gets the job done on your skin type whether oily, dry or combination.
I also remove my makeup and then cleanse my skin. I find that the two step process works better for me. I use my Clarisonic every night and even after removing my makeup thoroughly, it will find more residue and makeup left behind.
The important thing is to make sure all the makeup along with the dirt that accumulates during the day is removed every single night and that whatever method you use, leaves your skin soft and subtle to the touch - not dry.
Skin regenerates itself while we sleep. Makeup and dirt will prevent the skin from going through its regeneration process. Cleansed skin will remain more youthful and soft. Find the right cleanser and your skin will thank you for it!